Helpful CRO Info

Running an e-commerce business is a real challenge. Anyone with a good idea and minimal financial capital can operate on the Internet. But it’s not easy. The market is becoming very competitive and customers have high expectations.  To survive in this competitive environment, you need to invest in website optimization. The effectiveness of the campaign […]

Split testing is an approach to measuring the efficacy of different variations of a page, with the aim of finding out how much improvement in conversion rates could be obtained by making slight changes to the page's layout. In the online marketing world, the quantity of visitors on your website greatly equals the number of […]

Ecommerce entrepreneurs can employ a number of online tools and approaches to draw traffic to their sites, in addition to implementing a variety of forms of online marketing strategies.  They normally have a product/service to advertise and need ways to turn potential customers into actual ones.  Ecommerce sites typically contain a couple of pages containing […]