About CRO Consultants
Founded by two people passionate about CRO and its unrivaled ROI
Robert Portillo
Lead Gen CRO Expert
Born and raised in the vibrant city of Los Angeles, Robert Portillo is a name synonymous with digital marketing excellence and technological assistance.
With a staggering 16 years of SEO experience and 8 years dedicated to mastering conversion rate optimization, plus nearly 20 years of experience in the IT field, Robert's expertise is both vast and deep.
As the founder of Nimbus Marketing, Robert has been at the forefront of the digital marketing realm, consistently pushing boundaries and setting new standards. His entrepreneurial spirit didn't stop there. He co-founded Conversion Rate Optimization Consultants and established CRO Junkies, a thriving Facebook group dedicated to enlightening business owners and marketers about the nuances of conversion optimization.
Robert's insights and expertise have been sought after on numerous platforms. He has graced stages at events like SEO Spring Training, SEO Mastery Summit, SEO Rockstars, and the Valley Economic Alliance Conference. His knowledge has also been showcased on prominent platforms such as The SEO Video Show, SEO This Week, The William Jones SEO Show, Marketing Sherpa, and SEO Butler.
Beyond the digital realm, Robert's passion for technology led him to found Tech Studio and PC Fixer, serving over 10,000 customers, including industry giants like HBO, Sony, Marvel Studios, Paramount Studios, UCLA, and USC.
Outside of his professional endeavors, Robert is a dedicated father to two wonderful boys and an avid sports and music enthusiast.
Whether it's mountain biking down rugged terrains, skateboarding through the streets of LA, playing a heated match of tennis or ping pong, or enjoying a day of hiking, baseball, cooking or gardening, Robert's zest for life is palpable. He is especially beguiled by the world of music, and spends nearly every day exploring new bands in all genres, from all around the world.
In a world that's constantly evolving, Robert Portillo stands as a beacon of innovation, dedication, and passion. Whether he's helping a global brand optimize their digital presence or teaching his boys the art of a perfect serve in tennis, Robert's commitment to excellence shines through.
Matt Tanguay
Ecom CRO Expert
With over twenty years of experience in the consulting industry, I've come to realize what truly ignites my passion—helping businesses, from fledgling startups to established enterprises, increase their revenue by enhancing their conversion rates and user experience.
I specialize in working with 6-8 figure companies that are seeking to optimize their digital platforms, streamline customer journeys, and maximize overall performance.
My expertise has garnered the trust of numerous partner agencies that rely on me to either work directly with their client portfolios or under a white-label arrangement. Through these collaborations, I have had the extraordinary opportunity to contribute to the growth trajectories of an array of successful companies. My reach spans not just my local market but extends internationally, covering businesses both large and small in Canada, the United States, and other corners of the globe.
My work is grounded in a deep understanding of user psychology, data analytics, and a continually evolving set of best practices in UX/UI design. Through a meticulous process of analysis, testing, and iteration, I deliver tailored solutions that not only meet but often exceed client expectations.
Outside of my professional life, I am a life-long pianist with an enduring love for music. My particular interest lies in improvisation, a skill that I believe complements my professional life remarkably well.
Just as I adapt and evolve strategies in the business realm, I enjoy the spontaneity and creative freedom that improvisational piano offers me as an artistic outlet. It serves not just as a hobby but as a source of inspiration and balance in my life.
To me, the key to success in any endeavor—be it business growth or musical expression—is a nuanced understanding and application of both the science and the art behind it. I'm committed to this interdisciplinary approach, and it's what continues to fuel my passion for helping businesses and creating music every single day.
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“The journey of a thousand miles begins with one
step.” - Confucius
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