What is Conversion Rate Optimization?

You've heard of Conversion Rate Optimization (CRO), but do you really understand how it works? What are the benefits of a CRO program? Here's a brief overview. To begin, CRO is a process that helps you learn from your experience. It's not a magic formula, but it can help you maximize the performance of your website. To get started, create a page that uses a few of the best practices for CRO.

Conversion rate optimization, or CRO, is a systematic process that promotes higher conversion rates for website visitors. This process involves two main models for improving conversion rates: a benchmarking process and a process maturity model. Each of these processes has advantages and disadvantages. To make the right decision for your CRO strategy, first understand the two different models. Then, make a decision based on what works best for you and your website.

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