ecommerce conversion optimization is the process of marketing your online store effectively. It's about bringing people through your website who have a genuine interest in what you are selling. And while most people know what this means, many aren't sure how to go about optimizing their own online stores.
CRO, otherwise known as conversion rate optimization, relates to any action you need your customers to take. For ecommerce merchants, it's mainly about generating more sales. However, it can also include subscription payments, ebook downloads, and many more.
How can an ecommerce conversion optimization strategy help increase conversions? One of the most common goals of online stores is to increase conversions. You want to bring in as many visitors as you can who are absolutely certain to buy the products you're offering. And the best way to do that is by having your online store optimized for increasing traffic.
When a customer visits your online store, they're looking for something. And most online retailers know this. By having your online storefront optimized to bring targeted traffic directly to your product or service, you can get your visitors exactly where you want them. Once they're there, you can begin making sales.
Another one of the most important parts of ecommerce conversion optimization is to build up a "frequent shopper funnel" which targets potential customers. A frequent shopper funnel is simply a well-planned system where your website visitors can easily find what they're looking for in one place. And with the help of chat bots, you can put together an easily-navigated shopping funnel right from your chat software platform.
For example, say you sell women's shoes. To increase sales, your website should offer information about different brands, styles and sizes. If your site offers a catalog or directory, that should also have links from its existing pages, like its main page and product pages. All of these links, from their internal pages, can be part of your ctas, which gives your conversion rate optimization strategies a much stronger foothold.
The last part of your system should be easy for your customers to navigate. That's why you need to add lots of helpful, engaging content and provide lots of options when customers arrive at your website. Chat bots are great for showing and organizing all of your content, while providing a great interface for customers to navigate. If your website visitors aren't finding what they're looking for fast, it's easy to just change the path and move along. But if your navigation is too confusing, or if your customers find themselves clicking in the wrong order to see their options, you could lose conversions.
Conversion optimization is a must, whether your business is solely online or it offers services to customers who are coming into your brick-and-mortar store as well. When it comes to online businesses, many of those online businesses don't even have a storefront, much less an online strategy. With conversion optimization strategies, you can get your online store up and running quickly, then build a highly successful online business that will stay up and running for years to come. With the right strategies, you can increase conversions on the fly, drive more traffic to your site, get better rankings in the search engines, and boost your sales. And all of this can be done without spending tons of money.
If you're ready to put these strategies to work for your website, there are two places where you can learn more about them. The first is Shopify, which is one of the leading ecommerce solution providers in the world. Shopify offers an entire range of strategies for optimizing your website, and they even offer free tutorials and tools to help you get started. You can use Shopify's drag and drop architecture system, which allows you to easily set up shopping carts, and integrate your website with other online stores. Shopify's professional ecommerce developers can also help you with customizing your website, increasing your conversion rate, and increasing your sales.
Another way you can implement these strategies for increasing your conversion rate and increasing your revenue is to send out text messages to your customers. Text messages can help you with several aspects of your online store. For instance, if you're trying to sell a particular product, you can use the text messages to tell your customers why that product is the best choice, how to use it, and to stay clear of scams. Shopify has a number of tools for creating text messages that will work across all of their ecommerce websites.
However, text messages aren't the only thing you can do to attract more visitors to your store. Shopify offers a number of different methods for getting more traffic to your website, and it can be used in conjunction with other strategies. For example, if you have a blog on your site, you can use the blog to host a contest. When you submit the code to your blog, you can create a link from the contest to your site, which will automatically bring in more visitors. Similarly, if you have a video on your site, you can include a link in the description field of your video, which will automatically send visitors back to your website.