Category: Purchase Decision

June 11, 2022
Why SEO Is Essential For Your Business Website

Why is SEO so important for your business website? Obviously, it can boost your website's visibility and improve your business's bottom line, but it can also help you cut other marketing costs, including advertising and acquiring potential customers. Here are reasons why your business needs Search Engine Optimization. These can be applied to any type […]

June 11, 2022
5 Ways To Make Your Website Standout

There are several ways to make your website stand out from the rest. Design, color scheme, copy, animation, and other elements are all important for a well-designed website. But before we move on to these, let's take a look at each one. Good content can be as simple as copy or as complex as a […]

March 9, 2022
How Emotions Drive Purchase Decisions

Many people think that making the decision to purchase is made solely based on their need, ability, and willingness to purchase an item. However, the reality is that emotions play a huge role in purchase decisions. Job loss, breakups, or other emotional events can trigger us to make irrational purchases. Almost anything can make us […]

March 8, 2022
The Ecommerce Maturity Model and Conversion Rate Optimization

The main objective of conversion rate optimization is to increase sales. The conversion rate of a website is calculated by dividing the number of sales by the total number of visitors. Then, multiply the resulting number by 100. The best way to improve a conversion rate is to make the site easier to navigate and […]

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