Conversion rate optimization is basically the process of raising the online sales or web traffic to take on a desirable action from your website. It is a simple but essential process to improve the conversion rates of your website because if you have a high conversion rate, you would definitely see more sales and profits. Therefore, a high conversion rate is equivalent to more profit for your online business.
However, before we discuss about conversion rate optimization, let us first define this term. Basically, a conversion rate can be defined as the number of visitors or web visitors who have come to your site, but not turned into actual customers. Based on this figure, your conversion rate optimization should then be adjusted. And the main reason why this ratio is very important is because it tells us how many visitors we have on our website. Therefore, we can easily gauge the performance of our website and make necessary corrections whenever necessary.
One of the ways by which we can increase the conversion rate on our website is by making use of conversion rate optimization techniques. If we have a higher conversion rate, then more visitors will actually purchase a product or service from our website. For instance, if there are two websites with ten thousand website traffic each, then chances are that site A will convert at a much higher rate than site B. However, if we have a conversion rate of one percent, then it is highly unlikely that either site will convert one percent of its website traffic. So, it is very important that we make every possible effort to increase the conversion rate so that we can increase the overall website traffic as well. And if we can increase the overall website traffic, then we can also increase the profits that we can earn from this business venture.
So, what are conversion rate optimization and how can it be helpful for us? There are actually several methods to increase the overall conversions of our website but one of the most effective methods is known as ad testing. Ad testing is in fact a very important part of the conversion rate optimization process and it should be implemented properly if we want to see some decent results. And since this is one of the most important things that we need to do, we should get hold of the services of a professional conversion tester so that we can eliminate any sort of errors that may occur during the testing process. Conversion testing includes such things as web page layout, ad copy, placement of the adverts, page title, website title and much more.
It is not enough for us to just increase the overall traffic and improve the overall profits that we can get from this business venture. We also need to make sure that we can increase the number of visitors who actually make a purchase from our website. And the best way to increase the number of visitors is by ensuring that we have higher conversion rates. So, what does it take for us to achieve higher conversion rates and what exactly are these conversion rates that we should aim for? Below are a few ideas that you might like to consider:
Optimizing your landing pages: Most online entrepreneurs make the mistake of focusing only on the advertisements. They forget that there are still many visitors who come to their websites and perform the necessary research and shopping. And if these people do not find what they are looking for right away, they will most likely hit the back button and look for another website that might provide them what they are looking for. In this case, it is highly important that you focus on conversion rates and traffic. Conversion rate optimization means optimizing your landing pages so that you will be able to convince these people to convert from just browsers to customers.
As you can see, increasing website traffic and conversion rates are two separate tasks. You need to pick one of these processes or the other depending on the level of risk that you are facing. Remember, there is no such thing as an easy way out. So if you want to grow your business and increase your profitability, you have to put some effort in optimizing your website and ensuring that it attracts as many visitors as possible and convert them into customers.