How to Optimize Your Site for Conversion Rate Optimization
Conversion optimization is an on-page component of your SEO strategy. Conversion Optimization is actually the process of increasing the absolute number of site visitors or users to take a desired online action. Conversions are the difference between total visitors to your website and the number of sales.
To put it simply, conversion rate optimization is a process or strategy that focuses on increasing conversion rates. The absolute number of conversions, also known as conversion ratios, is a good measure of the success of any marketing strategy. This can provide you with a valuable indicator of the success of your Search Engine Optimization (SEO) efforts. The higher the conversion rate, the more successful your SEO strategy is.
Conversion optimization is not a black box process. Conversion optimization should in fact be a systematic approach that involves a variety of testing phases. Testing phases should include A/B testing, Qualitative/ quantitative testing, and Meta tests. In addition to these basic methods of Testing, there are also some black hat techniques in Conversion Optimization that should not be ignored.
A/B testing is a split test strategy where you compare the results of A with the result of B. These can be split tests performed using A and B as single page, or split tests that compare A with each of the social media sites in your niche. A/B testing is helpful because you can set specific parameters for your social media strategy and then split test using various parameters. Also, social proof can prove to be an extremely powerful tool in driving conversion optimization.
Qualitative/ Quantitative testing is another critical component to your strategy. This strategy relies on collecting customer insight from your visitors as well as prospecting prospects. This information will prove to be invaluable when it comes to the development of your conversion funnel. Qualitative data will include such things as what pages your visitors open when they first arrive at your site, what pages they click on to leave the site, what keywords they use in order to arrive at your site, and more. It will also help you determine which pages are most responsive to your offers.
Meta data-driven website optimization techniques utilize the keywords, links, and internal pages that are relevant to your business and its offerings. This strategy is often referred to as a deep link analysis or link wheel. A wheel contains a number of items that represent different aspects of your business, all linked to each other. Each of these items is assigned a value based on their relationship to your business. For example, a page may be assigned a high value for being linked to directly to your lead capture form, because it contains a link to an optin page or call to action page.
Once visitors come to your site, you want them to convert. In order to do this, your conversion optimization strategy should include page optimization. Your first goal is to increase your page rank, or PR. As you increase your PR, you will increase the number of visitors who can find your page and subsequently increase the number of visitors who are inclined to follow your lead. For example, if you are offering a free e-book, your page may contain a number of important links that lead to a sales page, or your landing page.
Conversions happen faster when you properly optimize your website. Therefore, you need to take steps to ensure that your site has been optimized for your specific purposes. This is known as conversion rate optimization. The purpose of this optimization process is to ensure that your visitors leave the page and return to your site with the mindset of buying. There are several techniques you can use to ensure that your customers are interested in what you have to offer. These techniques include SEO, content marketing, viral marketing, and more.
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