How to Optimize For Conversion Rate Optimization
Conversion Rate Optimization is the procedure of increasing the number of visitors or site visitors taking a desired action from your website. It is a key component of Search Engine Optimization (SEO). It helps you drive more targeted traffic to your web pages, which will result in increased sales. The concept of converting a "C" audience into "B" or "D" customers has been around for a long time. This was also known as Customer Loyalty Marketing.
It is an old concept and has its roots from the days when newspapers and television stations had to outdo one another in advertising to woo their respective target audience. If they had the numbers, they had the power to make changes to their offerings. Today, Conversion Rate Optimization, or CRO, is a major tool in the arsenal of most any company in order to get the numbers up. Companies like Google are constantly looking for ways to improve their conversion rates.
It started almost as soon as Search Engine Optimization began. People were aware that companies could be judged by the traffic that they attracted. They could either be successful or unsuccessful. Companies quickly recognized this concept and took action. Today, search engines are integral to almost every business's existence.
The problem with SEO isn't that it is too focused on traffic. In fact, it is this very focus that can drive so many businesses into the ground. The problem is with SEO is that it is too narrow. It only takes so much before a visitor leaves your website or immediately clicks away to another online shop. While this is good for getting high rankings, it is not very helpful in bringing in conversions.
A good strategy for improving conversion rate optimization is to focus on a specific group of people. For instance, if you are in the business of selling shoes, focus on women. By targeting women, you will have a much better chance of getting conversions than if you try to sell them generic shoes. This is because women, as a rule, are a far more interested group of buyers than men.
Once you have identified who you want to target with your SEO efforts, start looking at what they are looking for. Perhaps your business sells a particular kind of dress. If so, try to emphasize the features that women are looking for when buying dresses. Tell them exactly what style they are looking for and how they should find you to get it.
Another tactic for improving conversion rate is to use the words "searched" and "cared about." These two keywords are almost guaranteed to improve a search engine's ranking. Try to include these two keywords several times in the copy of your website or blog. Every time you mention these keywords, your conversion rate should go up.
Hopefully this article has given you some great insights into how to maximize your conversion rate. In particular, we discussed how to target women, why quality counts more than quantity when optimizing for conversion rate and how to use optimization to your advantage. Now that you have a better idea on how to do it, what are you waiting for? Go out there and start optimizing for conversion!
Remember to always have a compelling call to action. You should always be able to tell what kind of a person would want to do business with you. Always offer something of value for free. This will instantly increase your conversion rate because people would instantly feel like they are being given something of real value for free. Give people options, and you can't fail.
It doesn't matter how good your website or blog is if no one knows you exist! Take the time to advertise your business everywhere. Place small ads on newspapers and other print media. Participate in forums and online discussion boards. The internet is an extremely competitive place to do business, but if you can stand out from the crowd, you'll do just fine.
As mentioned earlier, the most important aspect of conversion rate optimization is the keywords. If you don't rank well for the specific keyword you're targeting, your business is effectively pointless. Know your audience, know your product and make sure that you're targeting them specifically. Once you do this, you're on your way to getting great conversions and a successful business.
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