The conversion rate of any ecommerce website is vital to the online success of the business. With over one billion web page visits estimated to take place on the worldwide web every month, it's easy to see how important a strong conversion rate can be to the long term future of the company. Many businesses look for the right conversion experts to help them leverage the power of the Internet to improve their sales figures. The great thing about employing the use of expert marketers is that their work isn't just done for you; they also help to educate you on what steps need to be taken as well.
Conversion Rate Optimization (CRO) is the process of improving the quality of conversions while removing unnecessary clicks or unproductive leads. The conversion rate optimization (CRO) process incorporates several advanced strategies aimed at increasing website conversions. This includes search engine optimization (SEO), Pay per click (PPC), video marketing, content writing, and social media marketing. There are many examples of these tools used successfully by top performing companies to increase the number of conversions.
One of the most effective ways to enhance conversions is to perform multivariate testing. This is accomplished by using various different combination's of techniques and methods to determine which combination improves a website's conversions the best. By performing this method, a webmaster is able to identify which search engine optimization technique is the most efficient in converting traffic into leads and sales. Some common techniques include article marketing, Pay Per Click (PPC), and cost per impression (CPM). Here are a handful of tips to maximize your conversions with these advanced strategies.
Content Writing An excellent way to create dynamic copywriting is to focus on the headline and the body copy of your content. Focus on the potential benefits and features of your product or service through different types of copywriting techniques. One effective combination is called the funnel and it involves two distinct elements, namely the landing pages and the lead capture pages. The landing pages contain the specific information and details about your product or service while the lead capture pages are an enhanced version of the landing pages that encourages prospects to fill out a short online form. By using a combination of various content writing techniques, you are able to improve conversion rates on your websites.
Video Marketing Another effective way of converting traffic into leads and sales is through video marketing. In this process, you present the benefits of your product or service to viewers while simultaneously building trust with them. For example, if you have an ecommerce website, you can upload high quality videos about your products and services. People will then be able to read through the content and discover the benefits that they can get from your product. Once they are able to locate the benefits, they will be more likely to engage and make a purchase.
This process of creating a targeted list of leads and prospects is often considered to be a part of lead generation process and the process called Conversion Rate Optimization. However, one of the most important processes of generating qualified leads is by focusing on the usability of your website. This is because your website will not only act as the first contact between a potential customer and your company; it also forms the basis of the entire conversion process and if it is not easy to navigate or use, then it will lose potential customers.
A key factor in the success of any online business lies in the ratio of visitors to sales. By measuring the success of your website through conversion ratios, you will be able to optimize the website for increasing your conversion rate. Conversion ratios are calculated by dividing the number of visitors to sales by the number of sales. Your conversion ratio will tell you the percentage of your site visitors who turned into leads and the number of sales that were generated from that traffic. To optimize this ratio, you should focus on having relevant landing pages that will form the core of your customer journey.
The most important tip in website optimization is to avoid SEO jargon. Conversions do not happen overnight, thus the term "SEO" may sound good but it will turn out to be something that wastes your time. All you need to do is concentrate on creating simple, relevant and eye-catching pages using best converting SEO strategies. Once these pages have been optimized, you can then start earning conversions with ease.