Conversion optimization is the process of enhancing your web site and forms in so you are able to turn potential customers into actual ones. You will also hear about CRO, which stands for conversion rate optimization. Therefore, the process of enhancing your site conversions needs to be among the top online marketing strategies that you focus on as a website owner.
However, there are various techniques of converting traffic into leads or sales. One of these techniques is called "landing pages". Landing pages are important because they increase conversion rate significantly since they make it easy for the visitor to get what he/she wants. In other words, landing pages increase "clicks" or visits to a site because people who come to a site want to know what it is all about.
This is achieved by first presenting the visitor with the most attractive and important features of your products or services on the first page of your landing page. Then, as the visitor makes his/her way through the page, they will be presented with progressively less attractive and more detailed features. If a visitor stays on your page long enough, they will likely be converted into a customer or lead. If a visitor is "bounced in", or forced to leave because the page is too "busy", you lose a valuable customer!
There is a technique called "pioneering" which combines both good landing page optimization techniques and good content optimization techniques to improve your conversion rate. Basically, this strategy makes it possible to increase your conversion rate by building up your targeted list of prospects. It works because you are able to build a relationship with these people by continuously communicating with them. Thus, your list grows and becomes the engine of your sales funnel!
In order to build up a targeted list, you need to build and maintain relationships with your prospects. Conversion optimization consists of creating content that targets your specific target audience. You need to have an SEO copywriting expert create articles and blog posts for your target audience. You need an SEO copywriter to optimize your webpages for the specific keywords in order to drive targeted traffic to your landing pages.
PwnoRank is a tool that many successful internet marketers have used successfully. Basically, PwnoRank is an algorithmically driven ranking system that weeds out the unqualified traffic. They use a special formula called Kerasota which ranks your landing page seo efforts based on several factors. A lot of webmasters have been benefiting from PwnoRank, but how do you get access to this software? Read on!
One thing you need to know about using Google AdWords is that they rank your ads by your landing page optimization. If you don't get direct traffic to your site, you will not be able to push your Google ads up the rankings. As such, your ad must be placed on a page that actually gets clicks, meaning it must be placed on a landing page with conversions. There are different landing page optimization strategies that can help you achieve this goal, so keep reading.
Some marketers think that it's a good idea to use different squeeze pages for various ads and/or affiliate offers. While it may work for some circumstances, this is a bad idea if you want to get the most out of your AdWords campaigns. The reason why is because it is pointless to optimize landing pages for just one type of ad, as it is unlikely that any of them will be converted. Instead, focus your attention on optimizing your landing pages for specific ad formats such as text links, banner advertising, and Pay Per Click. This will ensure that you get the most out of your Google AdWords campaigns.
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