Helpful CRO Info

The first thing to consider when adding features to your business website is how much site traffic your website actually receives and how it changes depending on your website layout. If your site is a popular website, then it may not be necessary to have as many website builder features as some of the smaller, […]

5 Ways to Improve Conversion Rate Optimization for Ecommerce Websites Conversion rate optimization is a great way to increase the number of qualified leads on your website. Typically, marketing teams focus on driving traffic to a website in the hopes that some of this traffic will convert into qualified leads. The fact is, you can […]

Increase Conversion Rates With Split Testing When you're considering converting more of your visitors into paying customers, you should focus on a few key areas. These include the cognitive progression of your visitors and human behavior. Many companies shy away from this issue, but it can be an important part of increasing website revenue. Below […]

How to Use a Heatmap to Improve Your Ecommerce Conversion Optimization and Sales Funnel Ecommerce conversion optimization is an essential part of online marketing. If your site fails to convert visitors, you are likely losing revenue. There are many ways to improve your website's conversion rate, but none is as effective as a heatmap. The […]

The Conversion Rate Maturity Model For Ecommerce Websites The most important component of Conversion Rate Optimization is understanding your customer's behavior. By using heatmaps, clickmaps, and user session recordings, you can see which parts of your website are being visited the most and which are not. You can also perform site surveys and form analytics […]

Increase Conversion Rates With Conversion Optimization and Split Testing It is not hard to increase the conversion rate of your website. You can do it through a number of methods, including analytics, user feedback, a/b testing, and web design. These methods are all important, but they are not the same. A well-designed website will enhance […]

Ecommerce Conversion Optimization - How to Simplify the Checkout Process and Improve Your Sales Funnel One of the most important aspects of ecommerce conversion optimization is simplifying the checkout process. Customers can easily become exhausted by a long process and may not even finish the process. Amazon has mastered this art by requiring only three […]

A Conversion Maturity Model For Ecommerce Websites The first step in Conversion Rate Optimization is to understand your customer behavior and their behavior online. Heatmaps and clickmaps can reveal where visitors spend the most time, while user session replays can show friction areas. Website surveys and form analytics can provide qualitative data to help determine […]

Many people are confused about what conversion optimization is and how it works. There are two main schools of thought. The first is centered around the testing phase of the optimization process. If you are a beginner to conversion rate optimization, it's easy to copy tactics from other companies and assume they'll work for your […]