Helpful CRO Info

Conversion rate optimization, sometimes referred to as conversion rate optimization, is an important measure of a web site's success. It is a simple yet effective concept: the number of visitors to a web site, divided by the number of unique visitors, or visits. The conversion rate is also known as the ROI. Conversion rate refers […]

Increasing Conversions by Using CRO Strategies Conversion Rate Optimization is often calling Customer Lifetime Value (CUV). It is a simple but powerful concept. Conversion rate optimization is simply the act of increasing the total number of site visitors or users who take a desired action after visiting your site. Studies have shown that about 75% […]

Split testing is an approach to measuring the efficacy of different variations of a page, with the aim of finding out how much improvement in conversion rates could be obtained by making slight changes to the page's layout. In the online marketing world, the quantity of visitors on your website greatly equals the number of […]

Ecommerce entrepreneurs can employ a number of online tools and approaches to draw traffic to their sites, in addition to implementing a variety of forms of online marketing strategies.  They normally have a product/service to advertise and need ways to turn potential customers into actual ones.  Ecommerce sites typically contain a couple of pages containing […]