When evaluating your ecommerce conversion optimization strategy, you need to make sure your products are easy to find and easy to navigate. You also need to improve your ecommerce store navigation by sorting products by category and placing them prominently. In addition, your copy text should speak directly to your customers and emphasize the benefits they can get from your product. Your customers want information that will help them make an informed decision. For example, if they have to type in their information more than twice to find what they want, this could make the process seem more daunting than necessary.
While content is crucial to traffic and conversions, your conversion rate optimization strategy will need more than one type of software. Your site will most likely run on a core CMS, with additional extensions. Some tools will help you manage your site more efficiently. Conversion rate optimization requires several software tools. If you are using a WordPress site, the main software will be the CMS itself. However, you may also use a plugin for another website that helps you manage the site.
Another technique is opt-in forms. While pop-ups are useful for some eCommerce sites, they don't convert well for others. You should also be aware that displaying pop-overs to the wrong types of visitors can make them less likely to buy. For instance, people entering your website through long-tail keywords are farther down the funnel. Visitors coming from banner ads are more likely to be promo-code oriented, which is not conducive to conversion optimization.
You can also offer free shipping to new customers or shoppers with a high order value. To do this, you can offer a shipping cost calculator integrated into your eCommerce site. This tool automatically calculates shipping costs and shows them near the total price of the purchase. Many plugins also calculate shipping costs based on various factors. These tools will also help you to track marketing resources and ecommerce. In the end, it's easy to see how your ecommerce conversion optimization strategy is working if you take advantage of these options.
Another way to boost ecommerce conversion is by making the purchase experience frictionless. Using the latest technology, such as artificial intelligence, you can personalize the ecommerce shopping experience for your customers. For instance, Amazon recommends related products based on their previous purchases. Another method is to use "Frequently Bought Together" prompts on your ecommerce site. In addition, you can use AI, trending data, and previous shopping experiences to enhance the personalization of your ecommerce website. In fact, 86 percent of consumers say that personalization is one of the most important factors in their purchasing decisions.
Using social proof to boost ecommerce conversions is another effective strategy. Social proof is essential to a high conversion rate. Social proof can be provided in the form of reviews and testimonials from existing customers. People trust online reviews because they provide authentic opinions from customers. It also gives potential customers an idea of what other people have to say about your product, brand, and company. If you can incorporate these into your product page, it could be the difference between abandonment and conversion.
A clear confirmation page will increase customer satisfaction. The less doubt a customer has about a product's quality, the more likely they are to purchase it. In addition, clear confirmation pages will help customers associate your brand with ease. For instance, Crate&Barrel designed a simple "thank you" page that communicated the confirmation of their purchase. By doing so, their conversion rate has improved by 10 percent. This is a great start for an ecommerce business.
Your eCommerce conversion rate is dependent on many factors. First, the sector you are in, type of goods you sell, and how people browse. Second, the device they are using. Your website needs to be mobile-friendly. Mobile traffic represents nearly 50% of your web traffic. This means your eCommerce site must be mobile-responsive to maximize its visibility on search engines. Furthermore, Google uses mobile-first indexing, making your website more responsive to different screen sizes.
Time-based offers can also be effective at instilling a sense of urgency or FOMO in your customers. Those who can avail a discount or free shipping will be more likely to complete their purchase. Furthermore, limited-time offers can increase the conversion rate because the customer has already advanced to the checkout process. The only remaining question is how to promote the offer. If your website is not responsive to mobile users, it may have little chance of converting customers.