Cro Blog

Successful Account-Based Marketing Examples And Lessons

Account-based marketing (ABM) targets specific accounts with personalized content. Sales and marketing alignment is crucial for success. Personalization goes beyond names, using demographic data for dynamic content. Data enrichment and intelligence tools enhance ABM effectiveness.

Inspiring Product Marketing Examples For Your Next Campaign

Discover effective product marketing strategies that cut through the competition. By addressing customer pain points and building strong buyer personas, businesses can tailor targeted messaging. Mastering onboarding programs for SaaS products and embracing creativity give a competitive edge in the market, while AI integration drives growth.

What Is Split Testing?

Split testing is a great way to optimize your website and gain an edge over the competition. But what exactly is split testing? In this article, I’ll explain what split testing is, how it works, and why it’s important.