Conversion Optimization - How to Convert Visitors Into Customers
Conversion Optimization, or SEO for short, is a big buzz in the Internet marketing community. There are many reasons why conversion optimization is so important, but most webmasters have no idea how to do it properly. Conversion optimization (or re-targeting) is a big part of search engine optimization. Conversion optimization is essentially the process of obtaining more value from those who actually take action upon your website or blog. A conversion happens when a visitor at your blog or site clicks on a link to your website or Google page and proceeds to make a purchase. Conversion is crucial to your online business.
There are several ways to test your conversion rates online. One of the most popular methods is called split testing, which uses statistics to determine which landing pages produce the most sales conversions. The best time to implement a split testing marketing strategy is right after you have built up a substantial traffic flow. It is also important to keep track of your overall campaign performance to ensure that your landing page is truly converting.
Testing your conversion rate using web analytics software like Google Analytics will allow you to see what percentage of visitors click on your landing page, where they go after making the purchase and how long they stay on your page. There are several different kinds of conversion tracking available. Some of these include conversion tracking on a per visitor basis, per click basis or a cost per action basis. Google's own tools, such as Google Webmaster Tools and the Google Analytics software are considered to be the best when it comes to multivariate testing.
Conversion funnel testing is another popular online marketing strategy. Conversion funnel focuses on determining the purpose or outcome of a visitor coming to your website. Most web marketers focus their efforts on improving conversion rate. When performing this type of analysis, it is important to identify your ideal customer, or "key demographic." Once you understand who your ideal customer is, you can then develop a plan to make your website as useful to this particular customer as possible.
In addition to identifying your ideal customers, sfwp testing also helps in deciding whether or not your marketing mix is working. In many instances, marketers lose money by introducing marketing mix that is not well matched to the market. Conversion rate optimization should take into account both your target audience and the type of marketing strategies you employ to reach them. As stated previously, the best time to introduce changes is immediately after you have developed your website traffic or sales tracking results.
Conversion funnel testing, however, requires a good measure of success on the part of the product owner or designer. There are many online tools, such as Conversion Analyzer, that can be used to determine the amount of visitors to a site. Conversion rates are calculated by dividing the number of visitors by the number of sales, then dividing that total by the number of pages that the visitor initially landed on. Conversion rate optimization, therefore, requires the use of testing to establish which pages are most attractive to potential customers. Conversion Analyzer can determine whether or not a certain landing page optimization technique was effective.
Conversion Analyzer allows you to split test different elements on the website, including graphics and navigation. Testing can determine whether or not split testing is successful, and if it is, how many pages need to be tested. This analysis will allow you to identify areas of your website that require modification to improve conversion rates. Conversion optimization requires the data being collected, to be both accurate and comprehensive.
Conversion optimization professionals will tell you that the key to optimizing your website is to test. Without testing, it is impossible to discover what is working and what is not. Conversion optimization companies can test and retest every element of the site to identify any problems. Split testing allows the client to receive data in a format that they can use for improved landing pages. Conversion optimization companies can also help to increase traffic, and attract new customers, all through the use of testing.
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