You have seen the strategies many companies are using for online marketing and advertising. But are you sure you understand everything you read and that you have an idea of what you want to achieve with your business? How do you know which strategies are worth implementing and which aren't? What exactly does a conversion optimization specialist do? Sounds too complicated!
Conversion optimization, in SEO parlance, is basically a web marketing strategy that increases the number of visitors to a website. A good strategy will increase your conversion rate or the percentage of visitors who turn into sales. If your conversion rate optimization strategy is good, it means that you should be able to increase the number of people who visit your site and then increase your conversion rate. That percentage is known as the ROI, return on investment.
So how do you analyze the conversion rates of your competitor's landing pages? Conversion optimization is very important when you're trying to improve your conversion rate. It's the first step in internet marketing. If your page is not converting, you need to look at what you're doing wrong or what you could do to improve your page.
One of the mistakes many people make in conversion optimization (cro) is using the wrong image source. An image source refers to the background of your website or blog, or the logo design used to represent your company. Many web developers choose to use their company's logo design, instead of an effective image source. This can increase or decrease your click-through rate (CTR), which can be the difference between making a sale and losing a sale.
Another mistake that many companies make is not tracking the actions of their visitors. Did you know that Facebook is the most popular social networking site in the world? Did you know that over eighty percent of all Facebook users have entered their name or URL on a web search? Not only that, but Facebook offers great CTRs - up to seventy percent! So, if your company has a page on Facebook, it's highly likely that you'll increase your conversion rates by focusing on the actions of your Facebook users. There are several methods to track the actions of your Facebook visitors, including Facebook Insights, Facebook Ad Analytics, and Facebook Social Ads.
Some companies choose not to focus on conversion rate statistics, but that can often cost you. If you don't have access to detailed conversion rate statistics, then you won't know whether or not your mobile website visitors are buying your products or services. In addition, most mobile-first businesses can benefit from tracking their visitors, as well. If you are paying for display advertising on mobile devices, you should also track where your visitors came from, how long they spent on your site, and how frequently they changed devices. Tracking this information will allow you to create mobile-first websites.
Facebook also offers third party tools to help you increase conversion rates on mobile devices. One such tool is Facebook Insights, which allows you to drill down into specific groups or pages. For example, you can see which pages your mobile device users "like" best. You can also see what types of ads or promotions your users are most attracted to. By taking these a step further, you can determine which actions are more likely to convert into a sale.
Conversions aren't just about increasing conversions. They're also about increasing the longevity of your visitors as well. After all, people who come back to your site from an inactive Google search or a link on a website are less likely to buy from you than visitors who come straight from the landing page. So, don't underestimate the importance of conversion rate optimization for a thriving business. The more conversion rates you see, the more likely your visitors are to become repeat customers or to buy from you in the future.