Conversion rate optimization, sometimes referred to as conversion rate optimization, is an important measure of a web site's success. It is a simple yet effective concept: the number of visitors to a web site, divided by the number of unique visitors, or visits. The conversion rate is also known as the ROI. Conversion rate refers to the number of unique visits and unique visitors to a web site divided by the number of page views. In short, the number of clicks or visits to a site translates to profit for the business.
So, how can you optimize your web site for increasing your conversion rate? There are many ways to do this. You can use software tools, search engine optimization tools, and pay-per-click advertisements. All these techniques aim at increasing your traffic and increasing your conversions. Let us look at some of these techniques.
Before anything else, let me clarify a few terms. In simple conversion metrics, we refer to the number of page views, and in technical terms, we refer to page views per visitor per second. Page views are often referred to as "diverts." These numbers can vary depending on the conversion goal that you are working on. Some conversion goals are measured by click through rates (CTR), while others are measured by impressions, which is a more accurate term that describes the time spent on a page by a visitor.
But before we move on, let me give you a brief rundown of some popular conversion optimization tools and software packages. Google's free AdWords is probably the most widely used tool for advertising and online marketing. Hotjar, which is owned by Google, is a highly specialized tool for webmasters to optimize their websites. Conversion metrics from Google also greatly benefit webmasters and website owners. You can find some conversion optimization tutorials from Conversion Beat, Commission Junction, and Wealthy Affiliate at the end of this article.
Now that we have the introduction to the conversion optimization process, let's move on to a list of common mistakes. One common mistake in the SEO process is not testing SEO landing pages. If you have a website, it doesn't mean you should just assume that it will bring in traffic. There has to be some form of testing involved, whether it's through tests content review, or real-time analytics. A high bounce rate means that visitors don't really leave your site, but they just land on a landing page. This could either be due to poor content, irrelevant links, too many ads, a poorly designed site, or a combination of any of the above.
Another mistake is creating email marketing campaigns for your business with little or no follow up. Email marketing campaigns should only contain an offer; if you are offering a free e-book, there is no reason to include a form to collect contact information. You should have enough information in place for your target audience to unsubscribe if they choose to do so, and you should send out a couple of emails to your list to entice them back. If you are still unsure about whether to use email campaigns or not, I highly recommend you learn more about this topic before attempting to implement any of this information on your site.
One final area that most webmasters overlook is to implement the use of hotter tools. Hotjar is a conversion rate optimization tracking tool which you can get for free from Conversion Beat, and I highly recommend it. In my opinion, you would be crazy not to take advantage of this tool, as it will literally save you thousands of dollars per year while making you more money in the long run.
There are tons of great conversion rates being experienced by webmasters around the world. If you want to experience even more amazing conversion rates (which we all aim for), try implementing the methods discussed above. After a few months of using these methods and strategies, you will start to notice a significant change in your website conversion rates. This is because you took action and followed proven methods and strategies which are designed to increase your website conversion rates.