5 Ways To Make Your Website Standout

There are several ways to make your website stand out from the rest. Design, color scheme, copy, animation, and other elements are all important for a well-designed website. But before we move on to these, let's take a look at each one. Good content can be as simple as copy or as complex as a video. Whatever you choose, make sure that the content is compelling and will capture your users' attention.

Design

A good design makes your website stand out among your competitors. People generally prefer to browse websites that appear first in their searches. Those that are displayed lower in search results tend to leave quicker. Moreover, people are visual creatures. 94% of visitors will leave a review based on the design of a website. The design of a website can be changed as per your requirements. For instance, if your website is about a construction project, use red color for your home page. You can incorporate photos in the design by tinting them red.

Color Scheme

Using the correct color scheme on your website is a crucial aspect of your online branding strategy. Research shows that color choice influences consumers' first impression of a website. In fact, 62 to 90 percent of brand recognition is based on color choice. Use colors that will draw attention to your website and increase your conversion rate

The human eye can differentiate between millions of shades of color, and it's a good idea to focus on your brand's colors to narrow down your options. Think about the type of people you want to attract with your website and their preferences. Use online color palette generators to make a list of possible color combinations. If you're not sure which colors to use, take a look at some examples of websites and choose a color scheme based on the hues of these sites.

Consider the psychology behind your website's color scheme. Certain colors evoke different feelings and actions. You can use red to promote a sale, while green is calming. Red is associated with movement, passion, and excitement, and it urges people to take action. You can see this principle in action in Target's logo, which uses red as one of its main colors. Green, on the other hand, can be used to promote environmental concerns, calm customers, and promote thought-out decisions.

Animation

If you're looking to enhance the appeal of your website, consider adding animation to it. However, you should keep in mind that not all animation is equally effective. In addition to making your site look appealing, your animation should also be functional. A complicated animation will take up your visitor's time, so make sure to choose a simple, lightweight animation. The longer, more elaborate animations will only distract your visitors, and they will lose interest quickly after they've been excited about your site for a while.

Adding animation to your site can increase engagement, lower bounce rates, and give your content more room to breathe. People process visuals much faster than text, so integrating visual elements into your website will make it look more appealing to your visitors. Make sure not to use animation in fields where visitors need to input information since this will reduce the user-friendliness of your site. Animation is also an excellent way to give your visitors feedback on their actions, making it more likely that they'll stay longer on your site.

When done correctly, animation can increase your site's popularity and increase your conversion rates. It can also help convey complex ideas and information to a larger audience. It makes your content memorable and encourages viewers to share it with others. Depending on the purpose of your animation, it can help you increase your website's visibility in search results. Animation can help your website stand out from your competitors. The key to creating an appealing animation is to make sure that it is in line with your brand's core principles.

Copy

While graphics and photos will draw visitors to your website, the words you use on your site will help you connect with your ideal clients. In the same way, your copy should blend in with your visuals. Here are some tips to help you create compelling copy for your website.

  • Make it short and to the point. Readers should not have to read long paragraphs to understand your message. Make it easy to read and blend in with the visuals.
  • Avoid using quotation marks, even if you don't have the exact wording. This is an established journalistic convention. Readers expect you to cite references within your content. However, doing so can have detrimental effects. In the context of web design, it is important to avoid the overuse of quotation marks. This tactic will make it appear as if you are quoting a book or another article. Instead, keep your copy concise and simple.
  • Use proof to back up your claims. If you're claiming expertise or offering a free trial, include proof to reassure readers. A customer testimonial, an expert biography, or a partnership are all great examples of proof. A proof will also dispel any doubts. Statistics show that people remember only 20% of the information they read, so use proof to back up your claims. Also, be sure to include relevant links.

Landing Page

Your landing page has one job: to convert visitors into customers. This is known as conversion copy and is the backbone of any successful website. To make a landing page stand out, you must start with an eye-catching headline that will hook the reader and lead them to compelling call-to-actions. Make your headline as short as possible - around ten to fifteen words should be enough. Also, make sure that your call-to-action is easy to find and easy to follow.

Your landing page needs to tell a story. In addition to telling the story of your company and what you do, you should include supporting images that help make your site stand out. Studies have shown that people process images 60,000 times faster than text. For example, Slack's landing page features a video loop that reinforces the company's proposition. Images of real people are also effective. They give the visitors a human touch and create trust. Other successful landing pages use lifestyle photos of real people wearing their products. These images appeal to the readers' sense of style and comfort.

If you're unsure about what makes your landing page stand out, try split testing and A/B testing. By experimenting with different versions of your landing page, you can find out which one converts better. This can help you improve your landing page by determining what works and what doesn't. Your conversion rate will depend on your page's loading time. If your landing page is slow, your conversion rate will be lower.


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