5 Most Important And Little Known Facts About Conversion Rate Optimization Testing

Conversion Rate Optimization

5 Most Important And Little Known Facts About Conversion Rate Optimization Testing

Conversion Rate Optimization (CRO) refers to the systematic process of promoting the volume of website visitors that take a favored action be it filling out a survey, becoming buyers, or otherwise. The main goal of CRO is to acquire leads and convert them into closed sales. There are two common conversion models used by CRO experts. One model is called the process maturity model and the other is known as the benchmarking process. There are advantages and disadvantages associated with each. The brief overview of these models will help you determine which process would work best for your website.

Process Maturity Model: This process essentially provides feedback on what visitors do once they get to your website. For example, you may ask a potential customer to fill out a brief survey after they click on a particular link. If the survey results in a positive result, then you know that the visitors are experiencing good usability. You may then introduce a usability test process. Once again, if the results show that visitors have a positive experience with your website, then you can be assured that your website has high conversion potential.

Benchmarking Process: On the contrary, Benchmarking process involves collecting data over a period of time to identify which processes are effective and which ones are not. You can use the information to identify the strengths and weaknesses of your website. This way, you can identify what changes should be made to your website and how you can make your website better and more effective. The process of benchmarking also allows you to determine which keywords bring in the most traffic to your site.

If you want to know what your conversion rate optimization tests have uncovered, then it would be a good idea to create an infographic. An infographic is a graphical representation of the results that you get from your web page ranking checks. There are various techniques that you can use to create infographic such as pie charts, bar charts, histograms, and scatter plots.

Highlight Your Weaknesses: One of the best techniques that you can use to highlight your weaknesses is to include a pie chart on your home page. Pie charts represent a simple yet effective way to highlight the differences between your highest converting pages and your lowest converting pages. By doing this, you can encourage your visitors to focus on the top three pages. When your visitors finish reading about your strengths and weaknesses, then they will definitely want to visit the home page that contains the most information.

Use a Web Scraping Tool: A web scraping tool is a software that automatically pulls information from a website and parses it into a data frame. These tools are very powerful because they allow you to save data that you need to analyze later. Data frame is simply a graphical representation of whatever data set you are analyzing. For instance, if you are interested in website optimization, then you can visualize the conversion rates for specific keywords over a certain period of time in your website's statistics.

Do Not Over optimize: This is one of the biggest mistakes that most website owners make when conducting website optimization or conversion rate optimization tests. The reason why you should not over optimize is because it will take too much time to scan through your website. Also, there are too many tools and software out there that will automatically tell you how much you should optimize. You should instead let your visitors do the analyzing by themselves and only suggest optimizing certain parts of your site.

Understanding The Conversion Process And Factors That Affect It: This is a very important part of the conversion rate process and there are actually quite a few factors that you need to understand. One thing that you should focus on is the maturity model. This model states that as your site visitors browse through your site, it will become evident which page of your site is more appealing to them. This is called the "visibility factor" and this is one of the most important and often unnoticed factors that will play a major role in determining the success of your site.

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