Ecommerce conversion optimization involves improving the user experience and converting more of your visitors into buyers. It involves lowering the number of clicks, boosting the UX of your website, and perhaps even doing something novel. The more thoughtfully planned and tested your eCommerce conversion optimization strategies, the higher the chances of success will be. However, before implementing any changes to your website, make sure to determine which metrics you want to improve. Only then will you have a clear understanding of which changes will boost your conversion rates.
Your product's display and copy text will play a large part in the conversion rate. Make sure to provide enough information and speak in a way that your customers can understand. Make sure to emphasize your benefits, not just your features. For example, if you sell shoes, make sure that your copy text speaks to the buyer and emphasizes its benefits. Besides that, if it's a product page, make sure the staff presents it with authority.
Optimizing your site for mobile is vital for 2020. Consumers who buy on mobile devices are likely to spend twice as much as their counterparts on other platforms. Mobile optimization will help boost your conversion rate and average order value. Create a sense of urgency in your customers by launching sales that are limited in duration. Consider putting stickers on products that indicate their limited supply status. In addition, keep your site easy to navigate and easy to use.
eCommerce conversion rates vary widely from one industry to another. However, a study by Littledata found that the global average conversion rate is 1.4%. Ultimately, you need to understand your site's performance and benchmark it against your competition. eCommerce conversion rate benchmarks can be easily found online. For example, if you sell products online, you should measure the conversion rate of each page for each product. Using an ecommerce conversion optimization tool, you can easily identify what percentage of your visitors are converting.
Aside from product pages, you should also use social proof to convince prospective customers to buy your products. In addition to a well-written call to action, you should also include a section where customers leave reviews. Consumers trust reviews online, so you should include a section for customer reviews on your product pages. These reviews can push prospective customers to make a purchase. They'll give them social proof and make them feel more confident about buying your products.
eCommerce conversion optimization requires an understanding of the psychology of a prospective customer. This is where A/B testing comes in. A good A/B test is one of the best ways to boost your conversion rates. When a visitor is struggling to complete a purchase, they will be more likely to abandon it. An effective A/B test can help you solve this problem by identifying which pages are working best and which ones aren't.
Conversion rate varies by website type. If your site is popular with repeat customers, a two percent or three percent sitewide conversion rate is an excellent balance between traffic and the shopping experience. To boost your conversion rate, you should also decrease your abandonment rate, which tells you how many people visited your site but left without buying anything. This is a crucial factor to boost your conversion rate. You can increase it by improving this metric in your analytics dashboard.